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Impact of Social Media in Communities
Social   media has brought changes to the way we communicate today. It’s in our best interest to be informed about all the new possibilities to manage our online reputation. The lines between professional and personal are blurring online and many times, we refer to our online presence as our personal brand. Your personal brand can be both the personal and professional you.
 Here are five benefits of using social media

1.      Build relationship
Social media is not just about brands connecting with their customers. In fact, at its root social media is about connecting people with others and build relationships.
2.      Share your expertise
Social media gives you an opportunity to talk about what you know and what you want to be known   for.  Sharing your expertise will attract professional and personal connections. Learn how to present your experience, achievements, results and you will get more and more opportunities to connect with equal minded people.
3.      Increase your visibility.
        If you spend time honing in on your expertise. Consistently managing your social channels, they    you have the potential to greatly increase your visibility and even become a thought-leader in your   space. Good content gets shared, so if you are consistently posting quality content, the more people who share it, the more people see it.
4.      Educate yourself
Social media allows you to hone in on what you really care about and what you really want to read. You can create lists that curate content from your favorite people, thought leaders in the space, or media outlets.

5.      Connect anytime
Social media can help you connect before, during and after networking events, a conference or a meeting. People can get to know you prior to meeting you and better equipped to talk in person. Social media is a land of new opportunity. Make use of it. We can start building new relationships. 
                                                                                                               
THANK YOU.

                                                                                                                                          


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